GuideWhale Churn vs Growth Calculator
Model how churn rate and growth rate affect your customer base over time
Parameters
Adjust the values to see the impact
Percentage of customers lost each month
Percentage of new customers gained each month
Average revenue per user (ARPU) per month
Summary
Key metrics from your projection
Starting Customers
1,000
Customers After 12 Months
1,796
Net Change
+796 (+79.6%)
Monthly Net Rate
+5.0%
Total Revenue (12 months)
$885,649
Starting MRR
$50,000
Final MRR
$89,793
MRR Growth
+79.6%
Your growth rate exceeds your churn rate. Your customer base is growing!
Customer Projection
Customer count over time
Revenue Projection
Monthly recurring revenue (MRR) over time
Monthly Breakdown
Detailed month-by-month analysis
| Month | Customers | Churned | Gained | Net Change | MRR |
|---|---|---|---|---|---|
| 0 | 1,000 | -50 | +100 | +50 | $50,000 |
| 1 | 1,050 | -53 | +105 | +52 | $52,500 |
| 2 | 1,103 | -55 | +110 | +55 | $55,125 |
| 3 | 1,158 | -58 | +116 | +58 | $57,881 |
| 4 | 1,216 | -61 | +122 | +61 | $60,775 |
| 5 | 1,276 | -64 | +128 | +64 | $63,814 |
| 6 | 1,340 | -67 | +134 | +67 | $67,005 |
| 7 | 1,407 | -70 | +141 | +71 | $70,355 |
| 8 | 1,477 | -74 | +148 | +74 | $73,873 |
| 9 | 1,551 | -78 | +155 | +77 | $77,566 |
| 10 | 1,629 | -81 | +163 | +82 | $81,445 |
| 11 | 1,710 | -86 | +171 | +85 | $85,517 |
| 12 | 1,796 | -90 | +180 | +90 | $89,793 |