Product Growth Glossary

A method of comparing two versions of a webpage, feature, or user experience to determine which performs better. Used to optimize user adoption and engagement.

The percentage of users who complete key actions that indicate successful onboarding and product adoption. Typically measured within a specific timeframe after signup.

A model showing how different user segments adopt a new product or feature over time, typically categorized as innovators, early adopters, early majority, late majority, and laggards.

The percentage of users who stop using a product or cancel their subscription within a given period. A critical metric for measuring product retention.

In-app assistance that appears at the right moment within the user interface, providing guidance based on what the user is currently doing or trying to accomplish.

The percentage of users who complete a desired action, such as signing up, activating a feature, or making a purchase.

The complete experience a customer has with a product, from initial awareness through onboarding, adoption, and ongoing engagement.

The total revenue a business can expect from a single customer throughout their relationship. Used to inform acquisition and retention strategies.

The process by which users learn to fully utilize a digital tool or software to achieve their desired outcomes. Digital adoption platforms (DAPs) help accelerate this process.

Software that overlays existing applications to provide contextual guidance, tooltips, walkthroughs, and analytics to improve user adoption and reduce training costs.

The rate at which users discover and regularly use a specific feature within a product. Essential for measuring the success of new feature launches.

The process by which users become aware of and understand available features in a product. Often enhanced through product tours, tooltips, and announcements.

Any obstacle or confusion that slows down or prevents users from completing desired actions in a product. Reducing friction is key to improving adoption.

The examination of how users progress through a series of steps toward a conversion goal, identifying where users drop off and opportunities for improvement.

A clickable, pulsing indicator placed over UI elements to draw attention to new features or important actions users should take.

Communications delivered directly within a product interface, such as announcements, tips, or targeted messages based on user behavior.

A guided experience that leads users through a series of steps to complete a task or learn a feature, often with interactive elements requiring user action.

A centralized repository of articles, guides, and documentation that helps users find answers to questions and learn how to use a product effectively.

A subtle prompt or suggestion that encourages users to take a specific action without being intrusive. Used to guide behavior and increase engagement.

The process of helping new users understand and successfully adopt a product, typically including account setup, feature introduction, and initial value realization.

The collection and analysis of data about how users interact with a product, used to inform product decisions and improve user experience.

Guided walkthroughs that introduce users to key features and functionality, typically used during onboarding or when launching new features.

A business strategy where the product itself is the primary driver of customer acquisition, conversion, and expansion, often through free trials or freemium models.

The percentage of users who continue to use a product over a specific period. A key indicator of product value and user satisfaction.

The practice of dividing users into groups based on characteristics or behaviors, allowing for targeted messaging and personalized experiences.

The ability for users to find answers, solve problems, and accomplish tasks independently without contacting support. Essential for scalable growth.

The amount of time it takes for a new user to realize meaningful value from a product. Reducing TTV is critical for improving activation and retention.

Small pop-up messages that appear when users hover over or click on UI elements, providing brief explanations or guidance.

Any interaction between a user and a product, including initial signup, feature usage, support contacts, and renewal decisions.

Patterns in how users interact with a product, including which features they use, how frequently, and what actions they take. Analyzed to improve product design and adoption.

The level of interaction and involvement users have with a product, measured through metrics like session duration, feature usage, and return visits.

The path users take through a product to complete tasks or achieve goals. Optimizing user flows reduces friction and improves conversion.

The systematic process of introducing new users to a product and helping them achieve their first success, typically through guided tours, checklists, and progressive disclosure.

The practice of grouping users based on shared characteristics, behaviors, or needs to deliver more relevant experiences and messaging.